A profile page is the individual page that you set up so you can start fundraising. Everyone must have one of these. It can be in your name or some other name. You can invite your networks to donate to this page to help you raise more money for the cause.

You may ALSO set up a team page and encourage your friends and colleagues to make their pages part of a team. For example, the staff of Support Act have set up their individual profile pages and are promoting those pages to their networks, but we have also set up a Support Act team page so that all the funds we raise are aggregated together on the teams side of the leaderboard.

Either way you choose to set up a page is fantastic for us and it all goes to ensuring we maximise the total amount of funds raised.

Now it's time to encourage people to donate! By signing up, you will have created your own Ausmusic T-Shirt Day profile page. This profile page has a unique link that you can share with your family, friends and work mates to encourage donations.

1. Make sure you change the story on your page to make it personal - upload a pic and change the fundraising target if you are not comfortable with the default target.

2. Make sure you and your team members actively blog on your supporter page (pics, video and text) as this gives you a reason to share your page again.

3. Hot tip: Use individual emails when sharing your link and inviting support. One in four personal emails to family, friends, colleagues and co-workers result in a donation. They are more effective than those tempting group emails or generic Facebook posts.

4. When posting to social media, make sure to link to your own page as well (and hence your donation button) as well as #ausmusictshirtday @supportact

1. You can champion Ausmusic T-Shirt Day in your workplace, school or social networks and see if you can get your friends, work colleagues and school mates to participate. Set up an individual page and invite your networks to support you or you can create a team page and invite everyone to wear their favourite t-shirt and see how much you can raise in your team’s name. (See 'How do I create or join a team?')

2. Make a donation using the Donate Button

3. Buy an Ausmusic T-Shirt from our range here then post your band tee selfie to social media using the hashtags #ausmusictshirtday @supportact

First, you will need to be signed up as an individual. You can click here to sign up.

Once you have signed up, you can create or join a team from your profile page. On the left hand column of the page, scroll down to 'Join a Team' and you can select to 'Create a Team' or 'Find a Team' to join.

If you're an artist, industry leader or media personality, we would love you to be a Champion for the campaign. Here's 3 ways you can get involved:

1. Shoot a video about Ausmusic T-Shirt Day - it could be a jingle/dance/song about your involvement in Ausmusic T-Shirt Day (think something for TikTok,Reels or Shorts that could go viral!)
2. Create a montage/transition of you wearing your favourite Ausmusic t-shirts, set to your own music
3. Take a pic of you wearing your favourite Ausmusic t-shirt
4. Share on socials - using the tags #ausmusictshirtday @supportact to encourage your fans to take part

Many artists also choose to donate a % of their t-shirt or other merch sales to Support Act during the campaign period. If you plan to do this, please contact us here.

If you are willing to be a media spokesperson, please let us know here.

1. It’s simple. Talk to your CEO or HR team to make sure that they can schedule the day into the company calendar. (The sooner you can do this the better).

2. Find an internal champion who will agree to coordinate planning for the day.

3. Create an individual or team page as described above.

4. Start thinking of some other fun things you can do in the lead up to, and on the day, to really drive interest and participation. Especially if you are still working virtually and need a great team bonding opportunity.

5. Ask your company to provide additional motivation by matching staff donations (can be to an agreed limit).

Hot Tip: If your team is working remotely and you want to create a team photo for your page, try using this tool: https://spark.adobe.com/make/images/photo-montage/

Ausmusic T-Shirt Day is a great way to show support for Australian music - and the people who make it. The fundraiser is easy to run and is a great way to create engagement with staff, raise funds for a worthy charity, and have some fun in the office - even if you are working virtually.

For some orgaisations, it reinforces an existing commitment to Australian music, for others it just brings people together around a topic that is of endless interest.

Here’s what a winning strategy could look like for your company(based on a real example)

3 weeks prior:

• Internal announcement and diary send
• Send a calendar invite to all employees to participate in your company photo on the day
• Encourage staff to buy an Ausmusic T-Shirt to wear on the day if they don’t already have one

1 week prior:

• Create a short video with key influencers answering four questions: What band tee are you wearing? What show you bought the shirt at (venue/year)? What that artist means to you?
• Invite staff to submit answers to these same 4 questions and award a prize for the best answer
• Finalise schedule for the day. Have you considered music trivia games? A Who Am I guessing game or even a performance schedule for the aspiring artists in your ranks? (These can be live streamed if you are working virtually)

On Ausmusic T-Shirt Day (30 November):

• 8am - Instagram flood. Ask all employees to post their pics on socials to get the day trending
• 9am - Post your short content piece on your company’s social pages
• 11.30am - gather together for screening of content piece / photo / games / prizes for best tees
• 3pm - Raffle announced for everyone who has worn a t-shirt, via email. (company provides prize)
• 4pm - End of day social event (e.g. BBQ, drinks) with optional gold coin donation entry
• 4.30pm - Announce company matching and grand total raised by your company
• 5pm - Celebrate your position on our leader board and see how much was raised!

Hot Tip: If your team is working remotely, and you want to create a team photo for your page, try using this tool: https://spark.adobe.com/make/images/photo-montage/

Of course! Just so we can support you, please register with us as a Community Fundraiser via the following link: https://supportact.org.au/give-help/fundraise/

We’d love that! Please get in touch here.

Support Act is the heart and hand of Australian music.

We are the music industry's charity, providing crisis relief, mental health and wellbeing support to musicians, managers, crew, music workers and organisations across all genres of music.

We deliver this through short term financial support; funeral support; mental health prevention, education and training programs; the Mentally Healthy Workplaces Program; and the Support Act Wellbeing Helpline.

Support Act is an industry leader in cultural and behavourial change, and we strive to create a safe and thriving music industry for all, including dedicated culturally intelligent support for First Nations music workers.

For more information, visit supportact.org.au.

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